Pricing

Pay by market.
Everything in it is yours.

License the media markets where you operate. Every D1 football program (FBS and FCS) in a licensed market is included — and your locations, stores, and properties are always unlimited.

See your market freeStart 14-day trialFree forever in one market. No card.
133 markets carry a D1 football program75 of them are standard-rateLocations unlimited, never meteredSeason pass? Monthly × 5 = annual.
The Brief
The season, in your inbox. For operators who don't live in dashboards.
$300
per season · 2 markets · billed annually
  • Weekly demand brief — sent to up to 10 teammates
  • Your markets in the Demand Center — slate, demand scores, kickoff & weather
  • Your whole team can log in — no seat caps
  • Add markets $100/season · up to 5
  • No alerts, exports, or drill-down analytics
Start the Brief
Pro
The full platform for the markets you operate in.
$2,000
per standard market / yr · or $400/mo
  • Every D1 football program (FBS and FCS) in each licensed market
  • Hotel, rental, parking & ticket pricing layers
  • Alerts, What-If, notes, game drill-downs
  • 10 full seats + unlimited free viewer seats
  • Weekly demand brief for any of your team
  • This season + last, always on
Start 14-day trial
Power-4 markets $3,500/yr · $700/mo — the rate shows when you pick your market.
Region
One footprint, many markets.
$12,000
per year · up to 8 markets
  • Everything in Pro, across your footprint
  • Any mix of markets — P4 or standard
  • Add markets $1,500/yr each
  • 10 full seats + unlimited viewers
Build your region
National
Every market. Built for media buyers and national operators.
Custom
per year · custom contract
  • All 133 markets, every D1 football program
  • Full data history + API included
  • Unlimited seats · SSO · custom terms
Talk to sales
Scout — free
One market, the full market read — demand board, game pages, live pricing observations, notes, and the weekly demand brief to your org's owner. Your whole team can log in. Alerts, What-If, history, and exports are paid.
$0
Data & API add-on
CSV exports and the REST API for your licensed markets. Your subscription licenses the markets; the add-on is the delivery mechanism — if you never open the app, that's fine. Same price either way.
$1,000 / market / yr · min $3,000

Questions

What exactly is a market?

A U.S. media market (DMA). Every D1 school belongs to exactly one — the market its campus sits in. License a market and every D1 football program (FBS and FCS) in it is included: 133 markets carry at least one D1 football program, and most carry several.

I care about one team. How do I know what to buy?

Search the team inside the app — you'll get its market, the market's rate, and every other school that comes with it. One school, one market, one price.

Why are some markets $3,500 and most $2,000?

Markets with a Power-4 program carry the deepest slates and the biggest game weekends. Most markets — 75 of 133 — are standard-rate.

Can I just buy the season?

Yes — that's what monthly is. Five months of monthly ($400 standard / $700 P4) equals the annual price exactly; cancel after the season and you've paid the annual rate for the months you used. Monthly keeps billing until you cancel — stay on through the off-season and twelve monthly payments run 2.4× annual. Annual buyers get the January–July planning months — schedules, preseason demand scores, What-If — included.

What happens after the season ends?

The off-season is when the planning happens. Next season's schedules and preseason demand scores land months before kickoff — the subscription never goes dark.

Buying mid-season?

Annual purchases made during the season include the rest of the current season free.

I want annual pricing but need to pay monthly.

We do that as a 12-month invoiced agreement — annual rate, monthly payments, one-year commitment. Talk to sales and we will set it up.

Who gets the weekly demand brief?

Every plan includes it. On Scout it goes to your org’s owner; on The Brief you pick up to 10 teammates; on Pro and above, anyone on your team.

Seats?

Scout and The Brief have no seat caps — the whole team logs in at the plan’s depth. Pro and Region include 10 full seats (extras $100/yr) plus unlimited free viewer seats: viewers see everything the org licenses; taking actions — alerts, notes, What-If, exports — needs a full seat.

Data licensed for your own operations. No redistribution, no model training, no client servicing — agency and reseller licensing available through sales. See the Terms of Service.